RETROGRADE
VINTAGE

Art Director – Jacob MacDonald

Designer – Jacob MacDonald

Web Designer – Jacob MacDonald

Photography – Brooke Johnson, Jacob MacDonald

Production Designer – Maggie Lamont 

Retrograde is a high-end vintage clothing and goods shop that combines elegance with heritage through its brand identity.

The wordmark features a classic serif typeface, chosen for its balance of refinement and timelessness, with subtle typographic details that echo the shop’s connection to history. Gold lettering paired with a deep green palette reinforces a sense of luxury and tradition, while keeping the identity approachable and authentic.

The tagline, “Elegance in Every Era,” ties the brand together across applications, from storefront signage to advertising campaigns. Striking photography highlights garments and objects in cinematic settings, while clean, minimal layouts ensure the pieces remain the focal point.

Applications of the identity establish Retrograde as more than a vintage shop: it’s a curated experience. By uniting typography, colour, and imagery, the branding communicates sophistication, nostalgia, and a lasting sense of style.