Bianchi Bella's is a fictitious company specializing in premium olives. I created a refined brand identity that emphasizes elegance and quality. The logo, an elegant serif wordmark, incorporates a unique design element with negative space in the 'B' forming an olive with a toothpick through it. This subtle detail enhances the brand's sophisticated character. For the packaging, I chose a semi-opaque glass jar with a cork top, creating a higher-end, sustainable feel. The design is intended to reflect the premium nature of the product while appealing to those seeking a refined olive experience. The label copy, highlighting the mild, buttery flavour of the Green Bella di Cerignola, complements the overall design, positioning the brand as a welcoming introduction to gourmet olives.